Unilever's Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits? | Case study, Brand strategy, Framing theory
Unilever CEO Alan Jope: 'We'll Dispose Of Brands That Don't Stand For Something' | The Drum
Unilever highlights Ben & Jerry's and Hellmann's growth following brand purpose criticism
How Unilever Aligns its Portfolio Actions with its Long Term Vision for the Future
What Brands Get Wrong About Purpose
What is a purpose-led brand? The power of brand purpose | Pixels Ink
Brands with purpose grow – and here's the proof | Unilever
Ο χρήστης Unilever στο Twitter: "Today we announced our Sustainable Living Brand update for 2018. One thing's clear - brands with purpose grow: https://t.co/T2JrwuoX2w #SustLiving https://t.co/FhyLEcxxWw" / Twitter